How to Find Micro Influencers on TikTok

Before we begin, let's understand why finding and utilizing micro influencers on TikTok is worth your time and effort:

• Less Reliance on Follower Count: Unlike platforms such as Instagram, TikTok doesn't heavily depend on follower counts. This means even influencers with smaller followings can reach a wide audience.

• Potential for High Reach: Micro-influencers' videos can potentially reach millions of viewers, offering great exposure for your brand or product.

• Cost-Effective: Micro influencers are often more affordable than macro influencers, making them a more cost-effective choice for marketers.

• Quality Content: Micro influencers often produce high-quality content that can engage audiences and promote your brand effectively.

• Access to Specific Audiences: By understanding your target audience and finding micro influencers that align with their interests, you can reach a highly specific audience that is more likely to engage with your product or brand.

Now, let's dive into the process of finding and effectively utilizing micro influencers on TikTok.

Understanding Your Audience.

Understanding your target audience involves knowing your customers' interests and preferences, and identifying influencers they are likely to follow. The type of influencers you look for will depend heavily on the nature of your business. Here are some examples:

• If you're an AI SaaS company: You might look for influencers who consistently discuss tech trends, especially those related to artificial intelligence, machine learning, or data science. These influencers could be sharing content about the latest AI innovations, use-cases, or even tutorials on using AI tools.

• If you're an e-commerce brand: Influencers who regularly post hauls, unboxing videos, or product reviews might be more suitable. They could be sharing shopping tips, product recommendations, or DIY hacks using your products, which can encourage their followers to check out your brand.

• If you're a mobile games company: You could leverage influencers who are avid gamers. These influencers can create gameplay videos, share reviews of your game, or provide tips and tricks for their followers, which can result in increased downloads and engagement for your game.

Meanwhile, service-based businesses might benefit from influencers who share helpful tips and how-to content relevant to their service.

Finding Micro Influencers.

There are several methods to find micro influencers on TikTok:

1. Discover Feature: TikTok's "Discover" feature allows you to explore trending topics, popular songs, and industry-specific hashtags. With this, you can identify creators whose content aligns with your brand. However, this method can be time-consuming.

2. TikTok Content Creator Marketplace: This platform connects brands with influencers. But it's primarily geared towards larger influencers, and many micro influencers may not be aware of it or use it.

3. Influencerfeed.ai: This is our proprietary tool designed to streamline your search for micro influencers. With Influencerfeed, you can quickly access contact information of hundreds of micro influencers, saving you time and effort.

Given the relatively low response rate of micro influencers (around 5-10%), it's advisable to reach out to a significant number of them. Using tools like Influencerfeed.ai can expedite this process and enhance your influencer marketing campaign's success.

Engaging with Micro Influencers.

After identifying potential micro influencers, we recommend reaching out to them via email. Having a business email is a strong indicator that the influencer is open to business collaborations, as opposed to those who may be creating content just for fun. We generally advise against using TikTok's messaging feature for initial outreach if you're not following each other, as your message can easily be missed or overlooked.

Selecting and Compensating Micro Influencers.

In selecting micro influencers, prioritize the quality of their content over their follower count or views. Don't solely aim for high reach numbers, as it may indicate the influencer has grown beyond the 'micro' category. In my experience, compensation for micro influencers on TikTok typically varies by region. For US, UK, and European influencers, the rate is usually up to $50-$100 per integration. In Latin America, the maximum is approximately $50, whereas in most other regions it's around $30 per integration.

Conclusion.

While finding micro influencers on TikTok may appear daunting, it is achievable with a strategic approach. By comprehending your target audience, leveraging the appropriate resources, and skillfully interacting with prospective influencers, you can harness the potential of TikTok's influencer marketing successfully.