TikTok Influencer Contracts: What to Include and Why

Hey there, fellow marketers! So, you’ve decided to dive into the wild world of TikTok influencer marketing. Good choice! But before you start sliding into those DMs, let’s talk about contracts. Yes, the dreaded paperwork. But don't worry, I’ve got your back. Here’s what you need to include in your influencer agreements to keep things smooth and drama-free.

Key Elements of a Solid Influencer Agreement

1. Scope of Work

   • Content Requirements: Be crystal clear on what you want. How many videos? Live sessions? Lay it all out.

   • Brand Guidelines: Give them a style guide. Trust me, you don’t want your brand looking like a Picasso painting when you were going for Monet.

   • Approval Process: Set a timeline for reviews and revisions. No one likes last-minute surprises unless it's a pizza delivery.

2. Compensation and Payment Terms

   • Payment Structure: I always recommend a flat fee. Simple, clean, and no hidden costs.

   • View Guarantee: Sometimes, you can negotiate a view guarantee. If they don't hit the numbers, they owe you an extra video. Just make sure that's in writing first.

   • Taxes and Fees: Some influencers ask you to cover taxes and fees. Use InfluencerFeed to get an AI estimation of reach for their next video. Calculate the CPM based on this estimate. If it works, fine. If not, move on.

3. Usage Rights

   • Content Ownership: This is a biggie. Get full rights to the content and use it for PPC ads on Facebook, Snapchat, etc. These videos can be gold for your performance marketing. If influencers push back, stand your ground. Have a few usage rights options ready to negotiate.

4. Posting Timeline

   • Last Possible Date: Set a final date for posting, especially during peak seasons. You don’t want your holiday campaign going live in February.

5. Confidentiality

   • Confidentiality Clause: Protect any proprietary info you share. You don’t want your secret sauce recipe going viral for the wrong reasons.

6. Exclusivity

   • Exclusivity Agreement: Decide if they can work with your competitors. Sometimes it's worth it, sometimes not. You make the call.

Common Pitfalls to Avoid in Contract Creation

1. Vague Terms

   • Ambiguity is the enemy. Spell out everything to avoid future headaches.

2. Lack of Flexibility

   • Allow room for creativity. You want authentic content, not a corporate ad in disguise.

3. Ignoring Legal Advice

   • Always run your contracts by a legal pro. It might cost you upfront, but it’ll save you in the long run.

4. Failure to Address Dispute Resolution

   • Have a plan for resolving conflicts. Mediation, arbitration, whatever works best.

5. Overlooking Relationship Building

   • A contract is more than a legal doc; it’s the start of a partnership. Be fair, be transparent, and build a good relationship.

Conclusion

Creating a comprehensive TikTok influencer contract is crucial for smooth collaborations. Include clear elements like scope of work, compensation, usage rights, and compliance with guidelines. Leverage InfluencerFeed data to enhance negotiations and avoid common pitfalls. This approach ensures a successful and mutually beneficial relationship with your TikTok influencers.